In T-minus 10 minutes nearly 400 riders are set to ride in the 2016 Cheesehead Roubaix. What you say?

The Cheesehead Roubaix is a 64-mile cyclosportive in the style
of the cobbled Spring Classics of the pro racing calendar.

The route features more than 10 miles of dirt and gravel!
This is an unsupported ride on open public roads. Obey traffic laws.
Be self-sufficient. You are responsible for yourself.
There is no entry fee.
Challenge your friends. Challenge yourself.
It’s fun because it’s hard. To finish is to win!

Click the video above to get a feel from what you’re missing, or avoiding – depending on how much you like to ride!

– See more at: Wisconsin Bike Federation